When you want to find out specific information or a niche product, using a specialized search engine filters out all of the tangentially related information so you can quickly find exactly what you’re looking for. Specialized search engines aren’t just easier for businesses to navigate they’re actually made to make things simpler for customers too. There are specialized search engines for almost every topic a customer could think of, so you likely won’t have to worry that there isn’t a place for your business. Specialized search engines may not be as popular as web search engines like Google, but they are far more efficient for clients searching for something specific. Many consumers find new websites by entering a question or key terms related to their question into a search engine and then clicking around within a website that answers their questions. They have questions, and they want answers - answers that your company can provide. Now, customers rarely find your site’s homepage and decide to explore from there. Specialized search engines are constantly on the lookout for new websites that contain content within their specialty to add and are dynamic resources. Web directories only feature websites that the owners chose or had submitted. Web directories are often confused with specialized search engines since they both list websites within their niche, but they actually function a bit differently. Though specialized search engines have been around for years for consumers, they’re recently expanding for B2B articles, too, with the glut of information on the web currently available. Websites are only included as possible search results if they meet enough criteria to qualify as belonging to the niche. Vertical search engines perform a deep dive into a specific topic or industry by performing a pre-search of available websites. Specialized search engines will often list numerous pages that would never come up on a Google search - or at least, not in the first five pages. They only list web pages that are categorized within their specific niche. What Are Specialized Search Engines?Īs the name implies, specialized search engines, or vertical search engines, function differently than major search engines like Google. Let’s break down the nitty-gritty details of specialized search engines in the sections below. There are specialized search engines that are easier to configure SEO for. However, there are other options - and we’re not just talking about Bing. When you think of search engines, the first thing that comes to mind is Google, right? It’s no wonder, considering that Google accounts for 76% and 86% of desktop and mobile searches, respectively.
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